Marsha Friedman

How to Build a Better Mousetrap with Social Media

Article at a glance: Cross-promote your publicity and social media marketing Generate 3rd-party conversations to build followers Your “rivals” can be your best friends Ever play the game Mouse Trap? The goal is to build a contraption that’s set into... Read >

Plan Now for a Smooth Launch Ahead

Article at a glance: • Have a marketing plan before you need it. • Consider your options, resources and budget. • If you don’t have an audience, start building now. I hear it almost every day from all sorts of prospective clients, including some ver... Read >

How to be a Print Reporter’s Favorite Source

Article Highlights • Respond quickly to interview requests. • Make interviews a scheduling priority. • Have a high-resolution mug shot ready to send. Getting a call from a reporter who wants to quote you as an expert for his story, review your book ... Read >

Reach Bigger Audiences by Using Broader Appeal

Article Highlights: Don’t lock yourself into one marketing message Broad messages make for bigger audiences Have a variety of angles for year-round marketing Imagine if the publicists for The Descendants, the George Clooney movie up for five Academy... Read >

Want to Get in the Game? You’ll Need a Coach

Last week we lost a legend, boxing coach and trainer Angelo Dundee. As most of you know, he was the cornerman for world heavyweight champ Muhammad Ali. Although I still don’t understand this about myself, I’m a huge fan of world championship boxing --... Read >

Media Exposure is Marketing Gold – If You Know How to Use It

At a glance: • Implicit media endorsements make you stand out from the competition. • It’s not advertising; it’s building credibility. • Maximize your exposure by posting it on your Web site and sharing it via social media. A... Read >

You Finally Landed a Print Interview: 5 Tips for Making the Most of It

Getting media exposure means putting yourself out there. It might be chatting live on the air with a radio talk show host, taping an appearance for TV, coming up with posts for social media, or being interviewed by a print journalist. The first couple ... Read >

Why Your Marketing Plan is like A New Year’s Resolution

If you sat down at your desk the first workday of the New Year, and vowed to do something bigger and better to market yourself or your business in 2012, you certainly were in good company. There’s nothing like the fresh start of a New Year for motivating ... Read >

No Shock – Talk Radio’s a New Game! Part 1

Article at a glance: • Why radio interviews have gone from one hour to today’s norm of 7 to 10 minutes. • How radio stations are rated and what this means to you. Last week I introduced you to our new Creative Director, Penny Carnathan, an award-winn... Read >

Changing Newspapers Demand Changing PR

Story at a glance: • Massive layoffs have changed the way newspapers do business; they’re now even more short-handed and time-crunched than ever. • Newspapers need quick-turnaround content to help fill pages. • How to position and pitch yourself to edi... Read >

How Does the Mainstream Media Use Social Media?

Three Ways Social Media Affects What You See, Hear and Read in the Media You don’t have to do a lot of research to see that the mainstream media uses social media every day. Every major news anchor has a Twitter account and many of them have Facebook f... Read >

Want To Promote Yourself? The Secret is that it’s NOT all About You

Sometimes the harshest truths are the most important ones. In public relations, one of the most important truisms revolves around the primary question that the media asks itself as it evaluates the potential stories it may cover: Who really cares? T... Read >

What Are the Building Blocks of a Modern-Day PR Campaign?

Presenting the NEW Face of Public Relations After 21 years in the PR business, it has become increasingly apparent to me that it’s time to drive a new milepost into the ground. While the media has been specializing in reinventing itself every few bu... Read >

How Can I Supercharge My Social Media Efforts?

Why You Should Use Social Media to Build Your Opt-In Email Lists By now, everyone knows that social media is a key component to any marketing campaign. At least if you’ve been reading these newsletters you do. But aside from the obvious benefits of out... Read >

So You Think You Have Social Media Covered?

Here Are A Few Reasons You Might Want to Think Again I remember when the Internet first gained prominence and it became apparent that having a Web site was essential for any commercial enterprise. Back then, Web designers were not plentiful and few ... Read >